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I help GMs of aquatic facilities 10x efficiency and achieve 100% staffing in just 90 days.

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Who Is Steve Grella?

I’m the leading expert in aquatics staffing and operations, helping facilities eliminate hiring challenges, improve efficiency, and build elite teams that run without constant oversight.

What I Do

I offer a proven system to fully staff facilities, optimize daily operations, and streamline training—without the stress of last-minute call-outs, underperforming swim programs, or compliance risks.

Why It Matters

Most facilities struggle with staffing, scheduling, and safety. 

Lifeguards don’t show up.

 

Swim programs lose money.

 

Managers are stuck in daily chaos.

I fix these problems so aquatic leaders can focus on growth—not firefighting.

Who I Work With

I partner with Aquatics Directors, GMs, and facility operators who want to run high-performance, fully staffed, and profitable facilities.

How It Works

Here’s my proven 3-step system to achieve 100% staffing and 10x efficiency in 90 days:

1. Guaranteed Staffing & Retention

· Build a hiring system that fills positions fast and keeps top talent
· Eliminate last-minute call-outs and turnover
· Implement scheduling systems that work year-round

2. Operations & Swim Program Optimization

· Increase swim program profitability and enrollment
· Optimize scheduling, payroll, and staff efficiency
· Identify hidden inefficiencies that waste time and money

3. Leadership & Safety Compliance

· Train head guards and supervisors for long-term success
· Exceed safety and risk management standards
· Develop a high-performing team that runs without constant supervision

What Sets Me Apart

· Track Record – 100+ facilities optimized, 1,000+ lifeguards and instructors trained
· Emergency Response Expertise – Police Detective and EMT-trained professional with real-world crisis management experience
· Exclusive Access – I work with a limited number of facilities to deliver maximum impact

Results You Can Expect

· 100% Staffing – Fully staffed facilities, even in peak season
· 10x Efficiency – Smoother operations, better-trained teams, and maximized revenue
· Stronger Leadership – Teams that perform at a high level without micromanagement

Next Steps

This is a premium service and not for everyone. It's exclusively for serious aquatics leaders ready to achieve 100% staffing and 10x efficiency in 90 days. It requires a financial investment. If you’re ready to commit, book a call. Otherwise, this isn’t the right fit.

Not ready yet? Feel free to follow me on LinkedIn for daily insights on aquatics strategy and leadership.

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